Lars has nearly two decades of expertise in the marine geophysical industry with his long career at EMGS were he assumed various team member and leadership roles. He worked offshore in the early years combined with other technical roles onshore, before relocating to Houston to work as Operations Manager and later President of EMGS’ Americas business unit.
He still has the role of the head of EMGS’ Americas business unit and added new responsibilities within the energy sector as an independent service provider. As the co-founder of LARK Strategy Partners LLC, formed in 2018, he offers consultancy services across various domains, including marine technology, advanced composites, building solutions, and renewable energy sources like hydro and solar power. His primary focus, however, remains in marine geophysical operations and equipment, specializing in CSEM and seismic technologies.
Lars has a Bachelor's in telecommunications & computer sciences, a Master's in electronics, signal processing, and communication technology from NTNU in Norway and an MBA in Oil & Gas with Distinction from the University of Middlesex in London.
Lars started his career as a Field Geophysicist for EMGS, a company that pioneered marine Control Source field geophysicist for EMGS, a company that pioneered marine control source electromagnetics (CSEM) technology. He gained hands-on experience in various international offshore field roles before transferring to Houston in 2010, where he spent the first years working as EMGS' Operations Manager for North and South Americas, executing offshore geophysical contracts worth over$400M in countries like Canada, USA, Mexico and Brazil. After obtaining an MBA in Oil & Gas, Lars shifted his focus to sales and marketing, business and strategy development, and transferred into an international business development role for EMGS in 2014 and became Business Unit President for EMGS Americas based in Houston.
In 2019, Lars co-founded LARK Strategy Partners LLC and started his own consulting firm, Sol Ocean Inc. Spending most of his time in Houston for the past 14 years, he has cultivated a network in the entrepreneurial and startup ecosystem in Texas, as well as an extensive international business network through travel in North and South Americas and Europe.
CSEM is a geophysical survey used to map subsurface structures and identify variations in electrical resistivity. CSEM is used in oil and gas exploration, marine mineral exploration, offshore groundwater mapping, and can also be used to monitor injected CO2 in CCS applications. Historically the method has been mainly used for hydrocarbon exploration due to its ability to remotely sense resistive layers, which often correspond to hydrocarbon-bearing reservoirs.